There are lots of ways people can find your website, from the obvious Google and Facebook links to some more obscure ones. But how many visitors come from each source? And how useful is each source in sending the right kind if visitor? There’s an easy way to tell. The Acquisition Channels report To find the […]
We see this often: people assuming their customers know all the industry terminology, what the options and choices mean, and so they head straight for the pitch. That’s a dangerous assumption to make. Your customers probably don’t know nearly as much as you think they do. If they did, they’d probably be a competitor! The solution? […]
There’s no doubt that being easy to find online is a vital part of business these days. And yet, so many businesses spend 100% of their advertising budget offline. Can people find you online? Here’s a case study from Mornington in Victoria: Like to know how all this works? Contact us today.
The Business Model Canvas is a great visual tool for getting a basic business plan started. Here’s a quick translation of the boxes: Key partners = who will help you? Key activities = what will you actually do? Key resources = what do you need? Value proposition = what is our customer actually buying? Why? Customer […]
pH7 Consulting Services are passionate about organisational growth & development. From their new website: Your organisation will benefit from the vast knowledge, insight, strategic thinking and intuition that Phil brings to any project. Phil’s proven skills in interpreting and understanding the factors affecting your organisation’s success and growth is key to pH7 Consulting’s ability to deliver […]
To the small business owner the term ‘omnichannel’, loosely meaning all-channels, might cause you to break into a light sweat. Multi-channel marketing (advertising through many different avenues) can be enough of a challenge, and now you’re supposed to use all of them? It’s okay; relax. Take a breath. Small businesses might have the advantage this […]