When I was a kid, we went on a family holiday to New Zealand. One day I popped around the corner to the fish and chip shop and asked for a bucket of chips. I got an odd stare. “We don’t sell them in buckets” was the reply. Apparently, in New Zealand, when ordering chips […]
Are you having trouble getting your potential customers to make that final commitment to buy from you? Here are 4 reasons that might be happening. No urgency Do you have people say, “I’ll have a think about it and get back to you”? What we’re looking at here is a lack of urgency. Creating scarcity is […]
Saw this on Twitter this afternoon: If you were wondering how pathetic the iPad app market is…Phraseology sold 8 units yesterday and jumped into the Productivity top 100. — Greg Pierce (@agiletortoise) November 6, 2014 Whilst the demand for creating apps hasn’t waned (I still get asked about them often), I continue to hear stories of […]
The stage in the buying cycle where clients do their online “homework” before they make buying decisions affects just about all every industry. How does it affect you?
When blogging for business, it’s tempting to just talk about yourself or your products. But honestly, that’s as boring as it gets. Who really cares? Instead, be useful. What do I mean by this? Here’s an example: Say you’re selling homewares. Instead of just blogging about products or what’s new, try answering this question: “How […]
Mobile apps are all the rage. Should your business be developing an app?