Marketing During a Downturn
I blatantly stole this list from the excellent Today in Digital Marketing email newsletter. Too handy not to share: 1. Retention over Acquisition 2. Work […]
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We’re back! Lessons from travelling and working
We’re back! In this quick video, I talk about the challenges of trying to work while on a month-long road trip, including difficulty staying motivated
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Smash Your Stereotype
Before we go any further, you have to watch this ad from Macpac (it’s worth it, I promise). Specifically, pay attention to the bit that
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How to tell if your website is working
A question I often get asked is, “Is my website working?” Fair question! But first, we need to define what “working” actually means. Define What
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Do the opposite!
Don’t chase the algorithm – do what makes sense for your business. Even if that’s the opposite of what others in your industry are doing!
Are you measuring social media engagement?
Perhaps, don’t bother. A new benchmark report from RivalIQ shows just how bad social media engagement is. But when you think about your own behaviour,
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