You’re not alone if you don’t have an ideal customer avatar yet. In fact, I think I know exactly why it hasn’t made it to […]
I Think I Know Why You Don’t Have an Ideal Customer Avatar Read More »
You get a call from a salesperson pitching some amazing-sounding marketing or advertising service. It sounds compelling, and they make a convincing case for how
Why You Should Say “No” to Cold Calls (Until You’re Sure It’s Right) Read More »
We’ve all been there — pouring time, money, and effort into something that, deep down, we know isn’t working. But we keep going anyway because
Stop Digging: Recognising a Fruitless Effort Read More »
AI chatbots can be impressive, but when it comes to search, they have some serious flaws. A recent study from the Columbia Journalism Review highlighted
Why You Shouldn’t Rely on AI Chatbots for Search Read More »
If you’ve ever been asked to supply photos for your website—or you’re trying to improve your site’s visuals—you might be wondering: Can I just use
How to Take Great Photos for Your Website – The Simple Guide Read More »
QR codes have become a staple in our daily lives, especially after COVID-19 pushed them into the mainstream. Whether you’re scanning a menu at a
How to Use QR Codes the Right Way (And Avoid Common Mistakes) Read More »