Cordless Drill Strategies for 2021
Who has a cordless drill strategy for 2021? Nobody, of course, because that’s absurd, and we all know it. And yet, how many articles do you see about Instagram Strategies …
Marketing
Stop Embarrassing Yourself – Personas to the Rescue!
Have you ever been out with a group of people, and someone in the group tells a joke that they think is hilarious, but no one else gets it? Why …
Stop Embarrassing Yourself – Personas to the Rescue! Read More »
Lumpy Mail
Getting cut-through to some people can be difficult. What do you do? Cold call or cold email them? Nah, Yuck. Post them a flyer? Boring. How about using lumpy mail! …
Keep Pace With Your Customer’s Expectations
We watched all the Planet of the Apes movies recently, but in “timeline” order. So that meant watching the 3 most recently made moves first, which were set before the …
What Beer Can Teach you About Branding
What is wrong with this bottle of beer? And how can that help you with branding and marketing your small business? Well, I’m glad you asked – because that’s the …
Starting a new business? Don’t choose a name like this.
All too often, we see businesses choose a type of business name that makes it harder to build a brand. Not impossible – it’s been done – but it’s another …
Starting a new business? Don’t choose a name like this. Read More »