The most important thing in SEO in 2020
There are lots of technical aspects to Search Engine Optimisation (or SEO) – some important and some not-so-much. A recent article on Search Engine Roundtable listed some things that Google …
Marketing
Confusing Cheese – Don’t do this to your Customers
Sometimes we can name products or services in confusing ways. It might make sense to you – internally – within your organisation, but will your customer understand it? Here’s a …
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Online Video: What do people care about?
Google recently asked 12,000 people what they watched in the last 24 hours. There are some behaviours and patterns here that are useful for small businesses. Key findings: Production values …
New in Facebook: Businesses Nearby
Facebook has announced a few new features designed to support local businesses. Their full post is here, but there was one thing that stood out as noteworthy: the use of …
How to look good on Zoom
It seems like if you haven’t had to use Zoom recently then you’ll need to soon. And as the visual aspect of your communication is so important (body language and …
How to Handle Out-of-Stock products on your website
Products you have for sale on your website may come in and out of stock – so what’s the best way to handle this issue without hurting your Google rankings? …
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