Keep Pace With Your Customer’s Expectations
We watched all the Planet of the Apes movies recently, but in “timeline” order. So that meant watching the 3 most recently made moves first, which were set before the …
Marketing
What Beer Can Teach you About Branding
What is wrong with this bottle of beer? And how can that help you with branding and marketing your small business? Well, I’m glad you asked – because that’s the …
Starting a new business? Don’t choose a name like this.
All too often, we see businesses choose a type of business name that makes it harder to build a brand. Not impossible – it’s been done – but it’s another …
Starting a new business? Don’t choose a name like this. Read More »
Facebook drops a news bombshell
The news has all been about Google lately – but today, Facebook chimed in. From today, you can’t share news items on the platform if you’re in Australia. Is this …
What actually is a strategy anyway?
This is one of the most overused and misunderstood buzzwords going around. In this video, I explain what strategy is, what it’s not, and why it’s important. Here’s a loosely-edited …
Is this tagline genius or insanity?
Being obviously different from your competition is a key ingredient of good branding. However, that point of difference should be meaningful to your ideal customer. Often we see boring and …