Are you making this simple mistake on your website?

We see this often: people assuming their customers know all the industry terminology, what the options and choices mean, and so they head straight for the pitch.

That’s a dangerous assumption to make.

Your customers probably don’t know nearly as much as you think they do. If they did, they’d probably be a competitor!

The solution? Educate your customers. Have tips and explanations and beginners guides and things you should know sections.

In the video above, Chris Lema is specifically referring to eCommerce, but I believe these principles holds true for many other websites as well – eCommerce or not.

Are you helping your customer understand what you do, so they can make the right choice? Or just selling at them?

Read more from Chris Lema’s original post.

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