New website: Aislinn Photo Art

Lesley at Aislin Photo Art in Yeppoon does amazing work with her camera. However, her website needed attention. It didn’t look awful (I’ve seen much worse) but it wasn’t performing – practically invisible to Google and not generating any enquiries.

Before and after

Mobile first

It was most noticeable on a phone. Again, it didn’t look that bad, but it was painfully slow and the layout wasn’t ideal for navigating on a phone.

With this updated design, we managed to cut the load time from over 5 seconds to under 1 second using the GT Metrix benchmarking tool.

Waiting…. Waiting…
Much faster now!


A score of E (not that great in anyone’s language) and a fully downloaded time of 5.4 seconds.

This is a “desktop” score as well – it definitely felt like longer waiting for it to load fully on a phone!

Google is now using these “Core Web Vitals” (the 3 metrics on the right) as part of their ranking algorithm.


It’s always nice to get an A!

Much better results in the Web Vitals section, and a fully downloaded time of less than 1 second.

Other updates

We’ve taken the opportunity to refresh all the galleries so they’re more about quality than quantity.

The testimonials page matches photos of the families with their comments – adding a nice touch of realism and authenticity that’s often missing from these types of pages.

The blog page layout has been given some love as well – again thinking primarily of the mobile phone experience.

Visit to see more!

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