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Starting a new business? Don’t choose a name like this.

Starting a new business? Don’t choose a name like this.

Jason Foss26 February, 20214 min read

All too often, we see businesses choose a type of business name that makes it harder to build a brand.…

Facebook drops a news bombshell

Facebook drops a news bombshell

Jason Foss18 February, 2021

The news has all been about Google lately – but today, Facebook chimed in. From today, you can’t share news…

What actually is a strategy anyway?

What actually is a strategy anyway?

Jason Foss14 February, 2021

This is one of the most overused and misunderstood buzzwords going around. In this video, I explain what strategy is,…

Is this tagline genius or insanity?

Is this tagline genius or insanity?

Jason Foss5 February, 2021

Being obviously different from your competition is a key ingredient of good branding. However, that point of difference should be…

Don’t sell me stuff

Don’t sell me stuff

Yolinda Foss24 December, 2020

Have you ever subscribed to an email newsletter only to receive a barrage of sales pitches? You either ignore them…

Safe Vs Comfortable: Where Are You Now?

Safe Vs Comfortable: Where Are You Now?

Jason Foss2 December, 2020

If you’re comfortable in your business – with how things are travelling – then you might be in a very…

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