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Stop Embarrassing Yourself – Personas to the Rescue!

Stop Embarrassing Yourself – Personas to the Rescue!

Jason FossMar 18, 20212 min read

Have you ever been out with a group of people, and someone in the group tells a joke that they…

Lumpy Mail

Lumpy Mail

Jason FossMar 16, 2021

Getting cut-through to some people can be difficult. What do you do? Cold call or cold email them? Nah, Yuck.…

Keep Pace With Your Customer’s Expectations

Keep Pace With Your Customer’s Expectations

Jason FossMar 11, 2021

We watched all the Planet of the Apes movies recently, but in “timeline” order. So that meant watching the 3…

What Beer Can Teach you About Branding

What Beer Can Teach you About Branding

Jason FossMar 4, 2021

What is wrong with this bottle of beer? And how can that help you with branding and marketing your small…

Starting a new business? Don’t choose a name like this.

Starting a new business? Don’t choose a name like this.

Jason FossFeb 26, 2021

All too often, we see businesses choose a type of business name that makes it harder to build a brand.…

Facebook drops a news bombshell

Facebook drops a news bombshell

Jason FossFeb 18, 2021

The news has all been about Google lately – but today, Facebook chimed in. From today, you can’t share news…

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