What is wrong with this bottle of beer? And how can that help you with branding and marketing your small business?

Well, I’m glad you asked – because that’s the topic of this episode of Intentional Branding!

I’ve got 4 points and a bit of homework at the end if you’re game…

Rough outline

  • The mystery of the lime
  • Origin story time
  • Why does this work so well?
    • Clear bottle so the difference is clear – obvious to the customer
    • No other beer is known for this
    • Any other beer that tried to introduce it would just look like a copycat
    • There’s nothing special about the beer itself – it’s the way it’s experienced by the customer
  • What can you do?
    • If you’re selling a product or service that’s a bit commoditised and differentiation of the actual thing is difficult – look at how it’s delivered – the customer experience

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