What Beer Can Teach you About Branding

What is wrong with this bottle of beer? And how can that help you with branding and marketing your small business?

Well, I’m glad you asked – because that’s the topic of this episode of Intentional Branding!

I’ve got 4 points and a bit of homework at the end if you’re game…

Rough outline

  • The mystery of the lime
  • Origin story time
  • Why does this work so well?
    • Clear bottle so the difference is clear – obvious to the customer
    • No other beer is known for this
    • Any other beer that tried to introduce it would just look like a copycat
    • There’s nothing special about the beer itself – it’s the way it’s experienced by the customer
  • What can you do?
    • If you’re selling a product or service that’s a bit commoditised and differentiation of the actual thing is difficult – look at how it’s delivered – the customer experience

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