Easter is a time to celebrate new beginnings, indulge in way too much chocolate and revel in two extra days off. As a business, there are many other reasons to love Easter. It’s become one of the most profitable retail seasons of the year.
Easter is an egg-cellent excuse to crack out some egg-stra marketing ideas. Let’s hatch a plan.
Easter trading hours
This one really is a given, but just in case you have forgotten don’ t forget to let your clients know your opening hours over the long weekend. Be sure to update your hours on your website, Google Business Page and social media pages also. For some businesses it’s a great opportunity to extend your opening hours and boost your sales by making it easier for customers to do business with you when everyone else is shut.
Dress up your digital
Much like a retailer would decorate their shop, you can dress up your digital with an Easter theme.
Think about theming your webpage, social media and email signatures. Supply a standard Easter email signature to all team members and ensure they use it.
Spring into savings
Even though almost every business does this, creating Easter specials on particular products and services is a great way to boost your sales. Support your specials with custom designed and printed banners, posters and flyers.
Email marketing
A “cheep” way to market your products and services this Easter is through email marketing. Create brochures with gift guides including selections of your products. Showcase a particular product that your clients might find useful over their long weekend break. Be sure to send your emails with plenty of time to create a sense of egg-citement that drives sales.
Hop onto social media
Social marketing is an in-eggs-pensive way to cash in on Easter to get your company message out to the wider community. Also, Easter is a great opportunity be creative with social content.
Finally….don’t put all your eggs in one basket
As with every marketing campaign, it’s important to embrace multiple channels for maximum success. Take advantage of all marketing opportunities and resources available to you to maximise your budget and reach your target market.
Hop to it!
Give your sales a boost this Easter. Get crackin’ and give us a call.