We’ve been advocates of mobile friendly websites for a long time.
In late 2010 we started implementing “responsive” design techniques into our workflow. In late 2011/early 2012, responsive design became part of our standard website design process. We couldn’t see the point in not making your website mobile friendly from the outset.
Of course, mobile use has been growing since then. it’s now even more important to offer your visitors a good experience when visiting your website in their phone.
Google weighs in
An official post from Google now makes it even more important:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
If your website isn’t designed to work well on phones, you really need to start planning to fix this issue now. It has been a usability issue for some time now (everyone wants their website to be user-friendly, right?) but soon it will affect your ability to be found in the first place.
Not sure if you’re affected? Use this tool to check if your website is mobile friendly: www.google.com/webmasters/tools/mobile-friendly
If your website fails this test, now is the time to act.