Social Media and Content Marketing


Are you just posting random stuff and hoping for the best?

We see lots of small businesses getting carried away with numbers and stats that don’t necessarily translate to the bottom line.

A strategic approach helps you weed out the activities that don’t matter and focus on those that do.

Ultimately though, your social media posts are part of a thing known as Content Marketing.

Why Should I Use Content Marketing?

Content Marketing (or Inbound Marketing) differs from traditional advertising in a few important ways:

  • Instead of interrupting what people are doing to advertise to them (as happens via TV, radio, newspaper and boring Facebook ads) you become the centre of their attention. You effectively become the TV show/radio program/newspaper article as they are seeking out what you do.
  • You draw people in who actually care about your solution to their problem (hence the term inbound) instead of shouting at the masses – most of whom don’t care.
  • You position yourself as an expert.
  • You attract qualified leads and enquiries, as people who have read/seen/heard your content get an understanding of what you offer and the way you work.

However, you can’t just buy attention – you need to earn it.

We Have Changed the Way We Buy

In some cases, Content Marketing can replace other forms of marketing you may currently be engaged in. In other cases, you may still need to stimulate demand via traditional methods. It’s important to remember though that the way we make buying choices has changed.

When people go online to find whatever it is they are looking for – your Content Marketing can be the difference.

Are you going to wait for your competition to take the lead?

Content Marketing Packages

How it works

Each month we’ll pay you a visit and take photos and/or videos. How much material we get depends on how long we’re onsite and what you have for us on that day to shoot. We’ll then edit and post them to selected platforms – spreading the content out over the month.

How much does it cost?

Economy Class
Covering the basics – we’ll keep your social accounts ticking along for you.
$
1000
/mo
  • Up to a 1-hour shoot (includes video+photo).
  • Edited content posted to Facebook and/or Instagram news feeds.
  • Posts can be boosted (spend not included).
  • Monthly reporting.
Business Class
Extra content optimised for social media video trends, plus Google Ads management.
$
2200
/mo
  • Up to a 2-hour shoot.
  • Edited content posted to Facebook, Instagram news feeds.
  • Vertical edits published to stories.
  • Videos are captioned and transcribed. (Captioning is important as most social media video is watched with the sound off).
  • Posts can be boosted (spend not included).
  • Google search ad campaign management.
  • (Actual spend on Google not included.)
  • Monthly reporting.
First Class
For those looking to dominate their market & position themselves as experts in their field
$
5000
/mo
  • Up to 4-hour shoot.
  • Edited content posted to Facebook, Instagram and/or LinkedIn news feeds.
  • Vertical edits published to stories.
  • Videos are captioned and transcribed as per Business Class, and we’ll also add them to your website’s blog for extra SEO.
  • Posts can be boosted (spend not included).
  • Google search ad campaign management.
  • Google Display and YouTube campaign management.
  • (Actual spend on Google not included.)
  • Monthly reporting.

Complete your details below and I’ll call you back – or call me (Jason) now on 0417 7671 86.

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