We see this often: people assuming their customers know all the industry terminology, what the options and choices mean, and so they head straight for the pitch. That’s a dangerous assumption to make. Your customers probably don’t know nearly as much as you think they do. If they did, they’d probably be a competitor! The solution? […]
Mobile apps are all the rage. Should your business be developing an app?
Mobile phone usage on the web is growing at an alarming rate. We’re seeing, on average, about one third of website visitors have come via a phone instead of a desktop computer. This isn’t some overseas statistic – this is with our clients, right here in central Queensland. (And some of our clients have much higher […]
You should at least consider a redesign every year. You’re probably thinking, “Every year – are you crazy?” Bear with me – here’s why I say that: You should try to avoid full redesigns. After launching your new website, everyone is excited and proud of their work, and the love flows freely. But over time that wanes. Design […]
We’ve installed TripAdvisor widgets for a few clients now and the thing that always annoys me about them is how long they take to load (and how much they slow the rest of the website down at the same time). I stubled across an article today that raises another couple of issues. Namely: Are you […]
A quick Search Engine Optimisation tip from Matt Cutts, an engineer with Google: If you have more than one store or office location, have a different page for each one. Why? That particular page is likely to be themed towards that location, so someone searching for your business in a specific location will be more […]