The stage in the buying cycle where clients do their online “homework” before they make buying decisions affects just about all every industry. How does it affect you?
When blogging for business, it’s tempting to just talk about yourself or your products. But honestly, that’s as boring as it gets. Who really cares? Instead, be useful. What do I mean by this? Here’s an example: Say you’re selling homewares. Instead of just blogging about products or what’s new, try answering this question: “How […]
Did you know that posting updates to Facebook at certain times can generate more engagement than others? It’s different for each industry and client base of course, but some research has been done to give you a starting point. Here’s what some of the research says One study found that engagement rates are 18% higher […]
The short answer: About 3 hours. The long answer: It varies from page to page, and is influenced by Facebook’s algorithm as well as how many other posts your viewer has in their feed at the time. But all that aside, if you use 3 as the magic number you should be pretty safe. The […]
The purpose of your website is much more than just ranking well for keywords. How does just ‘ranking for keywords’ improve your business? Search engine rankings alone are a means to an end – so let’s look at 3 things to help you get to that ‘end’, be it a sale, an enquiry, a download, […]
You should at least consider a redesign every year. You’re probably thinking, “Every year – are you crazy?” Bear with me – here’s why I say that: You should try to avoid full redesigns. After launching your new website, everyone is excited and proud of their work, and the love flows freely. But over time that wanes. Design […]