New website for the Boyne Tannum Hookup

The Boyne Tannum Hookup is Australis’ biggest family fishing competition and attracts thousands of participants to the Gladstone region every year.

Their 2020 website needed to combine a bit of “wow” along with:

  • Making the registration process easy
  • Making the different events and competition categories easy to find
  • Surfacing different accommodation and food/drink options to help build tourism in the region

Their new website features:

  • Background video on the homepage (desktop only) to create that “wow”
  • Register button places in prominent locations across the site
  • Categories and events extracted from a larger rules document and laid out in a user-friendly summary form
  • An interactive “Places to Fish” map
  • A unique “fishing line” presentation of their latest news
  • Google Analytics and Hotjar Heatmapping software installed so that we can improve the website over time.

Visit to see more!

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