As a new business venture, our Client set up an excavation business with a bobcat and mini-loader.
Working with the bobcat, he asked for something very different to what his competition are doing, so we went for a casual, friendly cartoonist version of the machine.
Numerous revisions were made to ensure that the cartoon was not too ‘cheesy’, and that it was still representative of a professional operator. By adding the yellow triangluar shape which is indicative of safety, he has received excellent feedback on the logo.