CQ Hampers and gifts is an online gift shop. With the business experiencing growth, we were requested to provide a new and exciting logo that encompasses the flair and diversity of the products.
Totally open for interpretation. The client had seen our previous work and basically told us to have fun. There was no outline on colours, or shapes. Fundamentally we had free reign.
Focusing on not pigeonholing the design to a specific item, we chose the gift-wrapped box. Using the CQ initials as the bow adds an element of flair and movement to the design, and makes the image more ornate and interesting. This is complimented by a reasonably plain, off-set text which has balanced the extravagance of the ribbon.
Our client is thrilled with the outcome, and how we have captured the simplicity, yet elegance that she was looking for in a design. We are now in the throes of redesigning the client’s website to reflect this new image.