Positioning Statement Generator

What separates you from your competition? Complete these questions and you’ll have the answer in back and white.

For*

Enter you target customer segment in here. For example: "town planners" (don't include the quotes.)
who*
Enter the statement of need or opportunity in here. For example: "need to make good decisions around the location of services"
the*

Product name
is a*

Product category
that*
Key benefit or compelling reason to buy. Example: "visualises the availability of social inclusion offerings to aged people." Note: this is the end of your first sentence.
Unlike

Optional (but with bonus points!) you can add this final sentence. Name the primary competitive alternative. Example: "reading through pages of statistics"
our product
Add your statement of primary differentiation. Example: "provides a quick visual reference with the ability to dig deeper once the “low hanging fruit” has been identified."
Name
This field is for validation purposes and should be left unchanged.

Branding happens