Know Your Customer Workshop
Would you like to know who your ideal customer is – and how to reach them?
Imagine understanding how to reach your ideal customer, and knowing what to say to them!
With our Know Your Customer Workshop you’ll learn:
- What branding actually is, and why it’s important
- Who does your business really serve? (Answer: it’s not everyone!)
- What do your ideal customers actually care about?
- Where is the best place to reach them, and what marketing tactics are probably a waste of time?
How does it work?
- We’ll book in a session (conducted over Zoom) – you’ll need to set aside around 3 hours for this
- We’ll ask lots of questions and challenge your assumptions
- We’ll run through our proprietary spreadsheet we call the Strategic Fit Matrix – and build out your marketing roadmap.
- We’ll also email you customer persona profiles in PDF format so you can print them, hang them in your office, and refer to them before making any product/service/marketing decisions.
What does it cost?
Your investment in this workshop is $750 per organisation. We encourage as many people as practical from your organisation to be involved here – if they have any customer contact they can contribute!