Sometimes when you search, you may notice a map that displays with 3 results immediately below it. This happens when Google detects “local intent” and these 3 results are known as the “local 3 pack” (among other variations).
You’ll no doubt be aware from your own experience, these 3 results are really important for many local businesses.
How do you rank there?
Google’s algorithm in these circumstances can be divided into 3 main areas:
Proximity we can’t really do much about – you are where you are, and your customer is where they are. Just be aware of how wildly results can differ if you try your search from a different location though!
When looking at prominence, Google is looking for signals from your customers – reviews, visits to your store, and external citations (or references to your business).
Relevance boils down to optimisation of your website and your Google MyBusiness listing. Do you specifically mention the keyword you need to rank for? And further to that, do you offer useful information about that keyword?
Regular monitoring is vital!
As with anything Google-related, things can change at any time. Google might adjust their algorithm. Competitors might do some optimisation work. Rankings never stand still, and so this isn’t a set-and-forget job.
Regularly reviewing your rankings and settings is the only way to improve or maintain your position.
Add these reviews to your monthly to-do list, or find out more about our Local SEO packages.