Have you ever asked yourself, “How do I get better rankings in Google?” If you’re in business, I’m sure you have. And so, straight from the horse’s mouth, here it is:
Google asks questions
Pay careful attention at the 1:10 mark below (click play, the video is queued up to that point).
What Matt is saying here is that Google takes over 200 things into account when figuring out where to rank you! Let’s break these into 2 main areas: relevancy and authority.
Some of these you have some control over, like having keywords and related terms on your page for example. So for a start, group a bunch of related keywords together, and write a page about that. What do people want to know? be helpful and useful.
Other things you don’t control. The “page rank” formula Matt mentions is one. This is where Google takes signals from all over the web to figure out why it should trust your website more than someone else’s. This part is a bit
Organic results are impartial
Notice what Matt says at 1:58. You can’t buy your way
The easier way to get in
At the 2:29 mark, Matt introduces Google AdWords. You can buy these spots of course; this is how Google makes their $billions.
Conclusion: Earn your place or buy your place