Google Analytics Tracking Tool – Advanced This is the advanced version. If you’re just looking to quickly link from a Facebook post back to your website, use this simple one instead. Google Campaign Builder Required fieldsPage you're linking to*Safest way to do this is to get this page up on the web, copy the address from the address bar, then paste it in here directly. That way there are no spelling mistakes!Campaign name*The name of your overall campaign. Examples: christmas+2014, summer+sale. Don't use spaces.Campaign medium*Use this to identify a general medium such as email or cost-per-click.CPCEmailSocialBannerOfflineCampaign source*Use this to identify a search engine, newsletter name, or other source. Be specific. Examples: google, facebook, email+newsletter (use a + instead of spaces between words)Optional fieldsCampaign termOptional. You can use this to specify keywords and break your campaign down this way. Example: running+shoes (use a + instead of spaces between words)Campaign contentOptional. Used for A/B testing and content-targeted ads. Use this to differentiate ads or links that point to the same URL. Examples: logolink, textlink, imagelinkYour email addressOPTIONAL: If you want this to be emailed to you, add it in here. (It won't be used for anything else.) PhoneThis field is for validation purposes and should be left unchanged.