When preparing websites, we often have clients say they don’t want to put too much information on their site, because they “want people to contact us”.
The belief is that too much information means people won’t contact them.
But think of it this way: your website is often the first point of contact a customer will have with your business. If your website is helpful, you are being helpful. That creates a positive first impression, and first impressions count. The additional detail you provide can also eliminate enquiries from people who you really can’t help anyway, so that can be an additional time saver.
On the other hand, if the information on your website is overly brief and sketchy, a potential customer may well leave thinking, “That was a waste of time – it didn’t tell me anything!”
Having said this, every industry is different of course, but you really need to consider the end user’s experience. Will it be a good one or a bad one?
More specifically many have an issue with pricing.
Think of it this way: You’re walking through the supermarket and a certain biscuit company has all their goodies stacked up on the end of the aisle. It has cost them a fortune to buy that space for the week, not to mention the extra stock and the time spent in stacking it up.
But there’s no price on anything.
So, when you’re walking past with your trolley, do you put any of those biscuits in?
Chances are you won’t.
At the end of the day, people will want to know the price. So why make that information difficult to get?
And if you’re in an industry where pricing is a bit tricky or complicated, read this advice for a possible solution.
The recommendation?
Don’t let people walk past your site like a supermarket display without crucial information. Put enough there so they do stop, look around, and just maybe you’ll have a new customer!