Rockhampton businesses who want to get their marketing activities “mooving” in 2018 won’t want to miss the opportunities surrounding the upcoming Beef Australia Expo.
The Expo provides a welcome spike in visitors to Rockhampton and is a fantastic opportunity to showcase what our local businesses have to offer.
Capricorn Enterprise CEO, Mary Carroll has stated “ the event injects $74 million into our regional economy every three years.”
The Beef 2018 expo is not just for farmers. It’s a great opportunity for all local businesses to connect with customers. Here are a few marketing ideas to make the most of the event:
Look like a prize stud
Visitor numbers to Beef 2018 are expected to reach 110,000 people*. It’s essential for your business looks it’s best if you wish to attract these visitors.
Put your best hoof forward with these marketing tips:
- Update your website to ensure it’s mobile responsive and contains your latest business information.
- Ensure your vehicle and shop signage are presentable.
- Have new leaflets designed and printed to promote your Beef Week specials.
- If you are attending networking events during the expo, be sure to have plenty of professionally printed business cards.
[* SOURCE: Queensland Country Life]
Showcase your expertise
You may not be a beef expert, and you don’t have to be. You are an expert in your field. Whether you are a local plumber, pest controller or retailer, you know your business.
Customers respond well to people who know what they are talking about. Look for ways to showcase your insight and expertise on your speciality subject. Sharing your knowledge on social media and via a blog on your website will go a long way towards establishing the legitimacy of your business.
“Nice to meat you.”
Personalised customer service is just one of the ways in which you can build meaningful, mutually beneficial relationships with your clients. You may consider creating personalised email newsletters or exclusive special offers for past clients. Look for ways to engage with customers on a personal level. The more successful you are in this endeavor, the more loyal your customers are likely to be.
Beef 2018 will run from 6-12 May 2018 in Rockhampton
or more tips on “well done” marketing, give us a call.