May the 4th be with you
Posted on May 4th, 2018 - Stuart Harcourt
Today is May the 4th and it is Star Wars Day. A long time ago in a galaxy far, far away, Star Wars was created and so was one of the greatest marketing strategies of our time.
George Lucas (and later the guys at Disney) were all Jedi Masters when it came to marketing the franchise.
Here are three marketing lessons we can learn from Star Wars.
Throughout the Star Wars series, the central cast of characters remained consistent (RD-D2, Luke, Leia, Darth Vader). Continuity through the basic plot and the characters built a loyal fan following.
When it comes to your brand, one of the most effective aspects of your marketing strategy is to tell a story that compels the readers to want more. Determine who your audience is, be consistent and be memorable while doing it. Great businesses not only deliver a good product or service, they put their unique stamp on everything they do.
Disney placed a huge effort into exciting and engaging fans during the lead up to the release of Star Wars: The Force Awakens.
Your customers are your fans, and you should engage with your fans regularly.
According to a New York Times article, Lucasfilm’s head of fan relations (want that job?) and a dozen other staff members replied to fan email, Twitter posts and Facebook messages all day long. A prompt reply to customers on social media is a simple step that can make a big difference to customer satisfaction and engagement.
As your fan (customer) base grows, encourage them to naturally become brand spokespeople. Do this by building and maintaining a strong online presence via social networks that actively create, share, and publish positive content about your brand online.
Star Wars is a massive undertaking in content marketing. In preparation for the release of Star Wars: The Force Awakens, their website was filled with all kinds of content including trailers, behind the scenes scoops, photos, interviews with cast and crew, comics, events, apps and more.
There is no denying the global popularity of Star Wars but this didn’t happen overnight. It took years of careful storytelling, brand building and social networking to be successful. You too can harness the force to bring success to your business.
May the force of effective marketing be with you today, and always.
This site is not endorsed by Lucasfilm Ltd, Twentieth Century Fox or Disney and is intended for entertainment and information purposes only. The Official Star Wars site can be found at www.starwars.com. Star Wars, the Star Wars logo, all names and pictures of Star Wars characters, vehicles and any other Star Wars related items are registered trademarks and/or copyrights of Lucasfilm Ltd., or their respective trademark and copyright holders.