Why signage is important to your business
Posted on December 11th, 2017 - Kerry Kerr
Dress your business to impress.
Creative and attractive signage should be a crucial part of your marketing mix if you want to make an impact and create a strong visual brand.
Here are a few benefits quality signage can bring to your business
It’s cost-effective marketing
Good business signage will make your company stand out from the crowd.
Signage is a silent salesperson that works 24/7 all year round to provide continuous marketing for your business – all for a single, one off expense. This alone makes signage a worthwhile and cost-effective investment.
ˆˆ We bet this “whipped” up some business
Off site signage can also be a great marketing tool. Consider a billboard or a road sign for great visibility, or even a promotional or sponsorship type sign at a sporting ground.
Want your own personal mobile billboard? You can’t go past vehicle signage. When signed effectively, your vehicle will increase your brand visibility and project a professional image everywhere you go.
It reinforces your branding
Effective signage projects your business personality, and gives your customers a little insight into what you do and perhaps even how you do it.
ˆˆ They’d claim it was a lack of thumbs – but everyone knows cats are pretty sketchy
Signage can sway a person’s decisions to enter your business and make a purchase.
Customers are more likely to buy from a business they’ve heard of than one they haven’t.
Prominent, eye-catching signage helps you build a strong brand and exposes your business to people who over time may become customers.
It lets people know where to go
As well as having a promotional purpose, your signage also has a functional role to play in helping direct people to your business and improve your customer’s’ experience.
Exterior signage draws attention to your business and makes it stand out from the street.
ˆˆ Seems legit
Promotional signage can help raise awareness of your marketing activities because it’s an excellent medium for informing people you’re having a sale or promotion.
Great signage can help you build your brand, direct customers to your business and expose you to potential new customers.
Looking to dress your business to impress?..