How to link from Facebook to your website (so that Google Analytics understands it)
Posted on August 6th, 2017 - Jason Foss
Without going into the “why”, often Google Analytics doesn’t register traffic to your website, from Facebook, as coming from Facebook. It adds it to “Direct” traffic instead of “Social” traffic.
However, it’s not hard to overcome this.
This video explains the one step you need to do to ensure all your clicks from Facebook are reported properly.
(And the tool you need is at the bottom of this page, too!)