Sensis Makes Global Headlines

Sensis (who produce our Yellow Pages) have launched their own search engine, at

“Big deal”, you might say.

It is a big deal, and it’s attracting global headlines as it’s the first “Yellow Pages” company to seriously attack the online search market.

What makes it so different?

The Sensis search displays results, not just from the Yellow Pages, but also directly from the web like any other search engine. It can also search entries from the White Pages, CitySearch, and WhereIs (an online map service).

More and more people are interested in searching the web locally, and this could make life easier for us, and a bit tougher for the established search engines. Interesting time ahead in the search engine market…

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