Too much choice doesn’t help customers — it pushes them away.
In this short chat with 4RO, I unpack the paradox of choice and why clarity beats variety every time. A lesson learned from real-world business, not theory.
Why Too Much Choice Might be Costing you Customers Read More »
If there’s one decision I see people rush when starting a business, it’s the name. And that’s ironic — because it’s also one of the hardest
Why Your Business Name Matters More Than Your Logo Read More »
Most businesses don’t have a marketing problem.
They have a positioning problem.
In this video, Chris Do breaks down a single scene from Better Call Saul that perfectly explains why selling features doesn’t work — and why reframing the problem changes everything.
Same product.
Different customer.
Wildly different results.
If your website feels like it’s doing all the talking but none of the selling… this one’s worth your time.
🎥 Watch the breakdown…
What Better Call Saul Can Teach Us About Selling (Without Sounding Salesy) Read More »
Just saw a billboard proudly claiming “We Do Plumbing Differently.”
A bold effort… but it made me realise something important: not all differentiation actually differentiates.
If your message could apply to ANY industry — plumbing, phones, burgers — then it’s not speaking to a real customer need.
In my latest video, I break down why vague taglines fall flat and what truly meaningful differentiation looks like for SMEs.
If you’re trying to stand out, this is worth a watch.
Stop Using Vague Taglines: How to Stand Out Properly Read More »
We all want people raving about our business… but what do you actually want them saying when you’re not in the room? 👀
If you’re not shaping the story, the story shapes itself — and it’s not always flattering!
Here’s a quick read to help you take control of your reputation 👇
What Do You Want People Saying About Your Business When You’re Not in the Room? Read More »
I’m not just creating content for Google anymore — I’m creating it for people and for AI. Here’s why starting with one solid video is the smartest way to build trust, visibility, and momentum across every platform.
Why I Start With Video (And You Probably Should Too) Read More »
QR codes have become a staple in our daily lives, especially after COVID-19 pushed them into the mainstream. Whether you’re scanning a menu at a
How to Use QR Codes the Right Way (And Avoid Common Mistakes) Read More »
In the fast-paced world of social media, short-form content like Instagram Reels, Facebook posts and even TikToks often dominate the conversation. They generate quick hits
Why Local Businesses Need Long-Form Content in Their Marketing Mix Read More »
