What separates you from your competition? Complete these questions and you’ll have the answer in back and white.

  • Enter you target customer segment in here. For example: "town planners" (don't include the quotes.)
  • Enter the statement of need or opportunity in here. For example: "need to make good decisions around the location of services"
  • Product name
  • Product category
  • Key benefit or compelling reason to buy. Example: "visualises the availability of social inclusion offerings to aged people." Note: this is the end of your first sentence.
  • Optional (but with bonus points!) you can add this final sentence. Name the primary competitive alternative. Example: "reading through pages of statistics"
  • Add your statement of primary differentiation. Example: "provides a quick visual reference with the ability to dig deeper once the “low hanging fruit” has been identified."
  • This field is for validation purposes and should be left unchanged.