Why is Marketing Your Business a bit like Playing Chess?

Bear with me for a minute while I explain…

If you just sat down at a chess board and starting moving pieces around, what would be your chances of winning? Pretty small.

In the same way, you need to think more strategically about marketing your business, too.

It’s like this: when you start to play chess (or any game for that matter), you start with an objective – a goal. In this example: To trap the opponent’s king.

You may adopt different strategies on how to do this. You might decide to go on the offensive, trying to take all the pieces you can. You might start defensively and wait for your opponent to show a weakness.

Once you have decided on your strategy, and start to play, you make your individual moves. These moves can be called tactics.

Translation please…?

In business, your tactics might involve a website, a radio ad, a brochure. But what if you don’t have a defined objective? Nor an overall marketing strategy? What are your chances of you winning?

From objective, to strategy, to tactics, to measurement. Are you marketing your business effectively? (Click for a better view.)

From objective, to strategy, to tactics, to measurement. Are you marketing your business effectively? (Click for a better view.)

Stop wasting money

If you’re not clear on these things, it’s entirely possible (and perhaps quite likely) that you’re wasting money on marketing and advertising – sending boring messages to people who don’t care.

What next?

We can help you make sense of all this via a process that generally takes about 4 weeks. We dive into your brand personality and positioning. We define who your customer is and what they care about. Finally, we discover what marketing options are good fit for your business and your customers.

Contact us to make an appointment

P.S. We really like this tweet from Steve Woodruff:

And in case Twitter doesn’t load properly:

You can’t read the label of the jar you’re in.